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News

•	Nine Small Businesses Get Marketing Makeovers - New York Times (blog)
•	Disney hires new marketing guru for "Pirates 4" - Reuters
•	Responsys Unveils Responsys Interact 2011, Spotlights the New School of Marketing - MarketWatch (press release)
•	Nature's Peak Launches Aggressive Marketing, Sales, Production and ... - MarketWatch (press release)

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Gaping Void Marketer Hugh MacLeod made a big splash in late 2004 with his ChangeThis Manifesto, “How to Be Creative” (see http://www.changethis.com/6.HowToBeCreative). Since then, he’s parlayed his fame into an online marketing consultancy that has used blogging and Web 2.0 to promote a winery and a Savile Row tailor. Come for the snarky cartoons drawn on business cards; stay for the occasional insight that can fundamentally your business.
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Creative Education Foundation The Creative Education Foundation stands for “Applied Imagination” – using that process to solve problems and transform oneself. The CEF provides education through its annual CSPI (Creative Problem Solving Institute), an international conference that teaches skills and processes for problem solving. As well, the CEF also offers direct corporate consulting and training. Check out the Outreach section for links to other events, publications, and resources.
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Brand Autopsy Brand Autopsy is the work of John Moore, who’s held marketing positions at Starbucks Coffee and Whole Foods Market. Moore takes a high-level approach to branding – writing about branding strategy and product development as he relates it to his experiences at Starbucks (and their many competitors). He also, like many branding bloggers, takes apart other corporate, personal, and even political brands to see what makes them work.
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Trophies, Awards, Corporate Gifts And Promotional Advertising specialties, promotional products and awards.
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BrandChannel BrandChannel claims to be “the world’s only online exchange about branding.” On this page you’ll find a full list of their articles about branding going back to 2001. The contents? Long, thoughtful pieces about new corporate branding initiatives, different viewpoints on what works and what doesn’t, and how to get along with customers that are no longer passive consumers of brands.
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Brands .: Branded Utility Jack Cheng, self-confessed ‘jack of all trades,’ has written an important article about branded utility – brands that actually mean and do something beyond entertainment. It’s more than engagement and what he calls ‘brand ephemera.’ Cheng argues that brands can progress by building in greater utility at the product level, then using that selling point as a key differentiator. He also provides links to articles in mainstream and advertising periodicals to bolster his argument.
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ABC Namebank ABC Namebank, by Naseem Javed, is solely focused on corporate names. Ignore the scrolling text and odd, blocky site design. The green titles link to a series of solid articles on naming in various publications, where Javed discusses how to create a great name, when it’s time to change one that’s not working, and the psychological and social factors that go into every aspect of the naming process. If only he had a blog with an RSS feed...
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Snark Hunting Igor, a SF-based naming and branding agency (with a very memorable name) presents a very snarky blog on the business and thought behind naming. They’re quick to point out dunderheaded branding mistakes (Pinhead Oatmeal?) as well as the intersection of branding with pop culture. In between the snark you’ll find links to more serious pieces on naming, but this is primarily a pull-no-punches blog on the naming foolishness that men (and women) do.
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Wordlab: Wordboard Naming Forums An amateur naming think tank. Wordlab encourages users to post their requests for company names, organization names, taglines, and the like. Then, anyone can post their suggestions. Is it a substitute for a rigorous naming process? No. What’s fascinating is to see how people different from you can take a completely different tack to solving the problem of coming up with a good name.
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Thingnamer.com Thingnamer authors gather together naming news, commentary, and suggestions for contemporary naming issues. Do the wacky Web 2.0 style names (Flickr, Wesabe) work? How about double vowels? You’ll find the occasional vitriolic rant, but for the most part it’s sound naming advice. Also be sure to check out the new discussion forum – so new that there’s no content as of February 2007.
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