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The One Show The One Club is a non-profit organization which recognizes and rewards excellence in advertising. The One Show is their annual award, which showcases talent in print, radio, television, design, interactive, and new media. Winners’ media pieces are presented in an easy-to-use online viewer. Of particular interest are the awards for Exceptional Innovation in Media and Exceptional Innovation in Marketing, where the winners tend to be both impressive and amusing.
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Digital Entertainment Media & Marketing Excellence Awards Billboard Magazine presents the DEMMX awards, which showcase digital entertainment and marketing. DEMMX is interesting because you’ll find newfangled categories like gaming, mobile content, and digital music alongside old stalwarts like film, television, and video. The site is a single page and a bit bare bones, but it’s easy to cut them slack because the contest is only in its third year. This looks like one to watch for innovation.
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Direct Marketing Awards The Direct Marketing Association has a range of awards, including a Hall of Fame, Educator Awards, and Non-Profit and Special Interest Awards. The Hall of Fame section is quite good at explaining the contributions its inductees have made. Of interest: the DMA International ECHO Award, which is “the only comprehensive international direct marketing award recognizing excellence in strategy, creativity, and results.” ECHO Awards are split up by business category and advertising media. Check out the unique Webinar on “How to win an ECHO.”
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Web Marketing Association’s WebAwards The Web Marketing Association annually presents awards to the best Web sites in 96 industries, based on design, innovation, content, technology, interactivity, content, and ease of use. Judges come from all types of corporations and Web-related positions. The Winners Database lets you focus your searches, but the results are simply presented with the type of award won and a link. We’d have liked to have seen a brief paragraph explaining why each site won. Remember that links to older sites may no longer work.
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Advertising Hall of Fame The Advertising Hall of Fame Awards honor men and women who have best served the cause of advertising in their professional life as well as personal contributions to the cause. On average, few individuals are inducted each year, making it a rare and prestigious award. On the site, you’ll be able to watch videos of award presentations for each inductee, as well as career highlight reels in some cases. Of interest from an innovation standpoint is the site’s list of Key Industry Issues (self-regulation and internationalization, for example), and which inductees championed each issue.
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Corbis Contains millions of high-quality images for professional and personal use. Licensed photography and fine art for advertising, editorial and other uses. Download photos, illustrations, cartoons and templates for more effective presentations.
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