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News

•	Nine Small Businesses Get Marketing Makeovers - New York Times (blog)
•	Disney hires new marketing guru for "Pirates 4" - Reuters
•	Responsys Unveils Responsys Interact 2011, Spotlights the New School of Marketing - MarketWatch (press release)
•	Nature's Peak Launches Aggressive Marketing, Sales, Production and ... - MarketWatch (press release)

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Branding Links

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Brands .: Branded Utility Jack Cheng, self-confessed ‘jack of all trades,’ has written an important article about branded utility – brands that actually mean and do something beyond entertainment. It’s more than engagement and what he calls ‘brand ephemera.’ Cheng argues that brands can progress by building in greater utility at the product level, then using that selling point as a key differentiator. He also provides links to articles in mainstream and advertising periodicals to bolster his argument.
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BrandChannel BrandChannel claims to be “the world’s only online exchange about branding.” On this page you’ll find a full list of their articles about branding going back to 2001. The contents? Long, thoughtful pieces about new corporate branding initiatives, different viewpoints on what works and what doesn’t, and how to get along with customers that are no longer passive consumers of brands.
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Brand Autopsy Brand Autopsy is the work of John Moore, who’s held marketing positions at Starbucks Coffee and Whole Foods Market. Moore takes a high-level approach to branding – writing about branding strategy and product development as he relates it to his experiences at Starbucks (and their many competitors). He also, like many branding bloggers, takes apart other corporate, personal, and even political brands to see what makes them work.
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What’s Your Brand Mantra? Branding expert Jennifer Rice takes a step back from the hands-on practice of branding to examine new theories of brands, their relationship with consumer emotions, and positioning. She makes much of coolness, worthiness – an implied innovation that makes consumers want to own the products behind the brand. See also her discussion of Heroic Brands, brands that hope to change the world.
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The Branding Blog Martin Jelesma, branding practitioner for over 50 years, blogs regularly about how to think critically about your own branding work. His sitemap provides a well-categorized list of his posts, which include series on naming tips, branding basics, and positioning. He also links to useful brand resources on the Web, and analyzes existing brand examples.
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Beakbane Marketing Beakbane Marketing is a leader in design and communications for complex, competitive markets. Expertise in branding, package design and web design.
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A Shelley Design Specialing in direct mail advertising and marketing services. From concept to completion full service advertising with direct mail, branding, web and identity design. Professional imaging to boost your advertising ROIs.
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AdCracker.com Create world-class advertising ideas and marketing campaigns with interactive creative tools and 'How To' sections on branding to brief writing, strategy to brainstorming.
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