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Directories » Branding » Naming

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Branding » Naming Links

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Away With Words: Naming Nancy Friedman, copywriter, consultant, and naming professional writes about her love of words, as well as the words that make up our favorite and new brands. Friedman’s a storyteller; you’ll find her point carefully couched within friendly prose. She backs up her arguments with sensible, well-thought-out points, which makes them even more compelling.
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Thingnamer.com Thingnamer authors gather together naming news, commentary, and suggestions for contemporary naming issues. Do the wacky Web 2.0 style names (Flickr, Wesabe) work? How about double vowels? You’ll find the occasional vitriolic rant, but for the most part it’s sound naming advice. Also be sure to check out the new discussion forum – so new that there’s no content as of February 2007.
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Wordlab: Wordboard Naming Forums An amateur naming think tank. Wordlab encourages users to post their requests for company names, organization names, taglines, and the like. Then, anyone can post their suggestions. Is it a substitute for a rigorous naming process? No. What’s fascinating is to see how people different from you can take a completely different tack to solving the problem of coming up with a good name.
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Snark Hunting Igor, a SF-based naming and branding agency (with a very memorable name) presents a very snarky blog on the business and thought behind naming. They’re quick to point out dunderheaded branding mistakes (Pinhead Oatmeal?) as well as the intersection of branding with pop culture. In between the snark you’ll find links to more serious pieces on naming, but this is primarily a pull-no-punches blog on the naming foolishness that men (and women) do.
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ABC Namebank ABC Namebank, by Naseem Javed, is solely focused on corporate names. Ignore the scrolling text and odd, blocky site design. The green titles link to a series of solid articles on naming in various publications, where Javed discusses how to create a great name, when it’s time to change one that’s not working, and the psychological and social factors that go into every aspect of the naming process. If only he had a blog with an RSS feed...
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