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Directories » Corporate identity

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The Big Page of Branding and Corporate Identity Design Logo design, identity, and corporate branding firm LogoOrange Design Group has gathered together this very useful page on branding and corporate ID design. Without any Flash or complex navigation, they simply present links to online corporate identity manuals and guides, branding and design firms, trademark information, corporate ID resources, a short bibliography, and the 22 Immutable Laws of Branding. Short and sweet.
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Corporate Identity Documentation Documentation is the boring but necessary side of enforcing corporate identity. This European site with a somewhat restrictive design, links to Web print, and PDF manuals so you can see how other companies are managing their corporate identity. Also of interest are general identity sites (everything hides under the Documentation tab at left). The Recent Entries may be of interest, but be warned that they’re overwhelmingly European in origin.
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IdentityWorks IdentityWorks, by Tony Spaeth/Identity, “celebrates the use of corporate identity as a management tool.” The site seems to focus on logos to the exclusion of other elements of corporate identity, but perhaps that’s because the Web is still such a visual medium. You’ll find reviews of notable logos and marks, as well as a discussion of identity issues – what makes a great identity? Be sure to check out the Articles section, which summarizes current thoughts on identity each year.
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