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Aquent
The big name in creative staffing, Aquent has offices across North America. Freelancers are hired as employees of Aquent, and anecdotally it’s reported to be quite challenging to be represented by the company – a good sign. Aquent claims over 400,000 registered marketing professionals worldwide, and they’re not just writers and designers; you’ll find managers, directors, and coordinators too. Be sure to check out Aquent/AMA’s marketing compensation survey at
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Select Resources International
Select Resources is a search consultant specializing in agency searches, reviews, and relationship management. It also handles more specific issues such as media resource evaluations and resource mix analyses. The company offers education and training via its SelectResources University – customized courses, coaching, and consulting.
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AdForum: U.S. and Canadian Search Consultants
AdForum, a trade site that provides firms with resources to find the right agency, also offers this list of U.S. and Canadian search consultants. For each consultant, you’ll find a company overview, practice areas, explanation of their philosophy, client and segment profile, and contact information. As the site notes, “AdForum.com affiliated consultants are recognized by the industry for Best Practices in the area of agency search.”
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AAAAgencySearch.com: Info Center: AAAA/ANA Best Practices In Agency Search and Selection Process
The American Association of Advertising Agencies provides this helpful list of best practices for advertisers, agencies, and search consultants during the selection process. Elements include agency access to the advertiser, conflict disclosure, and a standardized questionnaire (as provided by AAAA on the Agency Search site). See also the “Rules of the Road” guidelines. Search consultants who abide by the Rules of the Road document can be found at
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Excess Voice (Nick Usborne Blog)
Nick Usborne is a specialist in online copywriting and page optimization. His blog, Excess Voice, is a popular destination for those seeking advice on the mechanics of copywriting as well as the copywriting business. For even more good information, check out his newsletter’s site (http://www.excessvoice.com), with lengthy archives on writing for the Web and writing and marketing in general.
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The Copywriting Maven
Roberta Rosenberg, ‘copywriting maven,’ is a direct marketing copywriter and consultant. Along with invaluable tips and tools for direct marketing writing, she posts about optimizing content for search engine optimization, working with clients, and how to learn and practice the business of copywriting.
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The Michel Fortin Blog
Canadian copywriter and consultant Michel Fortin has parlayed a successful copywriting business into a community and resource site. If you’re a copywriter, you’ll find the discussion boards lively, controversial, and filled with well-known and aspiring fellow writers. Fortin’s blog is only one source of excellent advice on the site: be sure to check out his articles and ‘controversial white paper’ about the death of the sales letter. Be aware: he writes like a hard-hitting sales letter reads.
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Bob Bly
Called “America’s top copywriter” by McGraw-Hill, Bob Bly has been working steadily for major companies since 1979. An award-winning copywriter and consultant, he’s also written authoritative books on copywriting, and provides coaching and seminars. Naturally, his Web site is extensive – and very well-written. Check out his lengthy list of portfolio samples, as well as a small run of free articles. Paid reports, audio tapes, and books are also available.
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Association of National Advertisers
The ANA is the United States’ oldest advertising trade association. Benefits of membership include management forums, training, networking opportunities, and legislative and regulatory advocacy. The ANA currently has 370 member companies, and lists them alphabetically with a link to each one.
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Amy Gahran
Gahran calls herself a “conversational media consultant, content strategist, and freelance writer/editor.” She’s been a notable voice in the online community about issues that arise when writing for the Web – design, layout, and structure of content online. After reading her bio, your first stop should be the excellent blog Contentious, where she posts about the intersection of writing and social media and Web 2.0.
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