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News

•	Nine Small Businesses Get Marketing Makeovers - New York Times (blog)
•	Disney hires new marketing guru for "Pirates 4" - Reuters
•	Responsys Unveils Responsys Interact 2011, Spotlights the New School of Marketing - MarketWatch (press release)
•	BG Medicine's Losses Mount As It Negotiates FDA Marketing Approval - Wall Street Journal

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American Association of Advertising Agencies: Agency Search The AAAA is the national trade association for advertising in the US, with its member producing “approximately 80 percent of the total advertising volume placed by agencies nationwide.” The AAAA Agency Search is a terrific resource for locating and gathering information about member agencies. You can narrow your search by location, billing range, clients, brands, size, and more. Search results link to detailed agency profiles.
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Market Remarks: Why New Products Fail Market Remarks provides news, case studies, templates and reports for sales marketing professionals. Experts in sales and marketing contribute to its library, which contains free and for-pay articles. In this popular piece, Jill Konrath, sales consultant writes about the different levels of knowledge required for selling (whether the product is new, the customer is new, or both), and what questions to ask in order to prepare sales teams to support and sell new products.
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The Value Proposition Online: Implementing Sales Innovation Jack Lockhart of SalesConference.net writes about new selling techniques to create a competitive advantage (your ‘value proposition’). Start with this post on implementing sales innovation. Lockhart provides a four-step model for bringing a new sales technique into your organization – where the focus is all about individual action, acceptance, and empowerment. Lockhart claims that his model can produce bottom-line results in sales in only 6-12 weeks.
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Create Value Innovation Greg Krauska, Change Agent and management consultant, writes about making innovation pay. One of his main subjects is sales – and how changing customer beliefs and empowerment are upending the sales process. Whether or not you agree with him that salespeople are change agents (read his post on the subject), his pragmatic advice for sales in today’s market is an important read.
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How to Change the World If you’re a Mac user, chances are you know the name Guy Kawasaki. The original ‘customer evangelist,’ he transformed Apple Computer’s products from great computers to objects of love and devotion. With one of the hottest blogs on the Net, Kawasaki covers the entrepreneurship and venture capital beat, but it’s his posts on Evangelism, Marketing, and Sales you’ll most want to read. Learn from the master.
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Broadcast Dialogue Comprehensive listing of networks, stations, suppliers, corporations, industry associations and more. Includes several excellent online broadcast publications.
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The Pod Studios The Pod Studios is a fully digital, script-to-screen video production, broadcast design, DVD development, and in-flight services facility located in Southern California.
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