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Directories » Media » Outdoor

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Sulekha: Award-winning advertisements User Cyco on Indian blogging portal Sulekha posts a set of ‘award-winning’ outdoor advertisements. This is crying out for more information, but the cleverness of a steaming cup of coffee embedded into the pavement more than makes up for it.
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Bored.com – Crazy and Funny Billboards These billboards may not have won any awards, but they’re sure to jog your imagination. Simply a collection of billboard photos users have submitted that are ‘crazy and fun,’ each of these stand out for their innovative approach to working with a medium that usually has four edges and one side.
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CoolHunting: Personalized Billboards for MINI Drivers CoolHunting has this brief bit about personalized billboards. All MINI cars contain RFID chips linked into a central MINI database, so when you drive past one of their billboards, it might say “Hi Chris!” or (in theory) “You’re due for an oil change, Bob!” Creepy or fun? MINI owners seem to like the idea.
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The New Shelton Wet/Dry: Billboard Therapy This oddly-named blog, courtesy of advertising bureau Panther House, writes about a mix of real and imagined billboards that break the second dimension and have some great ideas. Parts are definitely Not Safe For Work (NSFW), as they showcase the female form unclothed. Which billboards are real, and which Photoshopped into a setting? They’re not telling.
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Outdoor Advertising Association of America The OAAA is the lead trade association representing the outdoor advertising industry. If you’re looking to be inspired by billboards, check out their Creative Library. Spanning from 1995 to 2005, the library contains billboards by dozens of agencies and hundreds of advertisers. You can narrow them down to award winners (the OBIEs) to see the best of the best. Search results are clickable – full-sized images appear in popups.
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Pyromarketing: Keys to Great Billboards Greg Stielstra, author of “Pyromarketing,” a book about creating customer evangelists, writes this post about what works and doesn’t work with outdoor advertising. He concludes that a great billboard should be direct, relevant, immediate, vivid, and easy (D-R-I-V-E).
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