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Directories » Media » Indoor

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BrandChannel: Promotion with a Capital “P” BrandChannel provides this feature story about one of the hottest segments of indoor marketing: washrooms. Though the article is focused more on UK marketing, you’ll learn the advantages of ads in the loo: a captive audience, long ‘dwell times,’ and the high recall of the advertising because of its ‘one-to-one’ nature. Also of note is the argument that no type of subject is inappropriate for washroom advertising.
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Ballyhoo: The Advantages of Indoor Promotion Ballyhoo, a Toronto-based indoor-marketing firm, pleads its case in this brief, well-written article on indoor promotion. That kind of promotion reaches the ‘important people’ – the so-called Active Demographic who makes spontaneous decisions about what to do and where to go. Worth a mention: their description of the ‘urban shut-in’ who stays at home and unhelpfully avoids consuming indoor media.
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POPAI POPAI is an international trade association for marketing at-retail. Their site contains a library of free and for-pay articles, audio, video, forms and books, which you can only access by registering (for free). The most intriguing part of the site, the Creative Gallery, looks as if it is meant to provide POP and POS marketing examples, but it is not currently working. Keep this site bookmarked for when the gallery reopens.
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The Exporter Manufacturers & Exporters of Soccer Balls (Match,Training,Promotional) Beach & Volley Balls, Rugby, American Footballs, Hand Balls(Ladies&Gents),Mini Balls/Mini Rugby For Kids,IndoorBalls,Futsal Balls,Training balls with hook & chord,Soccer Sets,Jumb
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