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Directories » Advertising and creative services » Writers

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Advertising and creative services » Writers Links

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Amy Gahran Gahran calls herself a “conversational media consultant, content strategist, and freelance writer/editor.” She’s been a notable voice in the online community about issues that arise when writing for the Web – design, layout, and structure of content online. After reading her bio, your first stop should be the excellent blog Contentious, where she posts about the intersection of writing and social media and Web 2.0.
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Bob Bly Called “America’s top copywriter” by McGraw-Hill, Bob Bly has been working steadily for major companies since 1979. An award-winning copywriter and consultant, he’s also written authoritative books on copywriting, and provides coaching and seminars. Naturally, his Web site is extensive – and very well-written. Check out his lengthy list of portfolio samples, as well as a small run of free articles. Paid reports, audio tapes, and books are also available.
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The Michel Fortin Blog Canadian copywriter and consultant Michel Fortin has parlayed a successful copywriting business into a community and resource site. If you’re a copywriter, you’ll find the discussion boards lively, controversial, and filled with well-known and aspiring fellow writers. Fortin’s blog is only one source of excellent advice on the site: be sure to check out his articles and ‘controversial white paper’ about the death of the sales letter. Be aware: he writes like a hard-hitting sales letter reads.
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The Copywriting Maven Roberta Rosenberg, ‘copywriting maven,’ is a direct marketing copywriter and consultant. Along with invaluable tips and tools for direct marketing writing, she posts about optimizing content for search engine optimization, working with clients, and how to learn and practice the business of copywriting.
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Excess Voice (Nick Usborne Blog) Nick Usborne is a specialist in online copywriting and page optimization. His blog, Excess Voice, is a popular destination for those seeking advice on the mechanics of copywriting as well as the copywriting business. For even more good information, check out his newsletter’s site (http://www.excessvoice.com), with lengthy archives on writing for the Web and writing and marketing in general.
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Knowledge@Wharton: Innovation and Entrepreneurship Research Knowledge@Wharton is the Wharton School of Business’s online journal. With articles, podcasts, and white papers, Knowledge@Wharton covers business trends, interviews with industry leaders, book reviews, and research abstracts. The Innovation and Entrepreneurship section covers topics on philanthropy and innovation, creating long-term value, and analysis of current business giants’ innovation steps and missteps.
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MediaBistro MediaBistro provides job listings anyone in the content and creative industries. That means that you’ll find journalism and non-profit listings as well as traditional agency and marketing jobs. Freelancers can post profiles, which are categorized by specialties, expertise, and location, so you can quickly find the right person. Forums and articles are mostly geared towards job-seekers rather than employers.
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Craigslist Free and enormous in scope, the Craigslist boards continue to grow in popularity for job-seekers and employers in the creative field. The main caveat? An embarrassment of riches. Within an hour of you posting a classified ad for a writer or designer, you’ll be deluged by resumes, many of which will turn out to be novelists, poets, or caricaturists. Budget the time to go through a lot of chaff. The good news: there’s plenty of wheat there, too, if you’re willing to look for it.
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Adecco Creative Adecco may not be the first name you think of in terms of creative staffing, but it has a creative division. Adecco is the largest human resources firm in the world, and Adecco Creative helps place creative talent with “leading Fortune 500 firms” in Metropolitan New York City. The site is quite barebones, so you might want to contact them by email, or check out their job posts on HotJobs (http://www.hotjobs.com).
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The Creative Group Aquent’s major competitor, The Creative Group runs along very similar lines, placing creative, advertising, marketing, Web and PR professionals in many types of organizations. TCG provides an extensive set of benefits that self-employed professionals would otherwise have difficulty acquiring (medical, holiday, bonus pay and insurance, for example).
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