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Print Measurement Bureau
Canadian non-profit PMB researches and reports on print media readership, non-print media exposure, product usage, and lifestyles. It gathers its information through surveys and creates detailed statistical crosstab and category reports. You’ll need to request and register for a password to access the reports, but psychographic cluster data, demographic definitions, and the Quantum Newsletter are available for free.
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ComScore Networks
ComScore is an Internet market research company that provides a range of databases and reports about online consumer behavior. It gathers information from an estimated two million users who have consented to monitoring software tracking their Web activities (this software usually being bundled with other freeware).
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Standard Rate and Data Service
SRDS is the U.S. equivalent to CARD – media rates and information for over 100,000 U.S. and international media properties. Subscriptions are broken down by type of media as well as certain market segments (Hispanic, B2B, Medical).
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CARDonline
CARDonline is the electronic equivalent of the Canadian Advertising Rates and Data publication. By subscribing, you get access to advertising rates for most national publications, updated daily.
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A.C. Nielsen (U.S.): Trends and Insights
Essentially the same site as A.C. Nielsen Canada, with fewer country-specific resources. Be sure to check out the most recent copy of Consumer Insight Magazine (posted online under Publications), as well as Facts, Figures, and the Future, Nielsen’s free monthly newsletter on consumer data and trends (focus on food products).
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A.C. Nielsen Canada: Trends and Insights
A.C. Nielsen Canada is the Canadian branch of the international marketing research firm. The organization tracks purchases of packaged goods through retail point-of-sale as well as consumer panels used to gather demographic, psychographic, and marketing data. On the Trends and Insights page, you’ll find reports on Canadian consumer behavior in PDF format: attitudes, consumer confidence, and purchase influencers.
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UCCS: Bachelor of Innovation
The University of Colorado at Colorado Springs offers the Bachelor of Innovation, a degree composed of related majors in technology, entrepreneurship, creative communication, and globalization. The degree, a collaboration between the College of Engineering Science and the College of Business, breaks down into five areas; for those interested in general business innovation, the appropriate program would be the Bachelor of Innovation™ in Business Administration. Even so, engineering and science are core to all of the programs.
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University of Essex: BSc. in Marketing and Innovation
The only Bachelor degree of its type, this program focuses on marketing for new firms and those experience growth or significant change. Under the aegis of the School of Entrepreneurship and Business, students learn how to manage innovation, generate business ideas, and understand business strategy – as well as the typical B-school subjects.
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Kellogg School of Management: Entrepreneurship and Innovation Program
Kellogg’s Entrepreneurship and Innovation Program helps develop potential entrepreneurs through education, networking, and hands-on experience. This program is a major in the school of management which has one required course (Entrepreneurship & New Venture Formation) and three electives. The Director writes that this program “repeatedly has been recognized among the best in the country by Success magazine’s Top 25 and Entrepreneur magazine’s Top 50 lists.”
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Center for Creative Leadership
The CCL promotes development in leadership through publications, products, events, and networking. CCL’s Leadership Development Programs include individual, group, and team courses. Of interest are the Leading Effectively newsletters and podcasts, which frequently deal with creativity and innovation.
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